- Perception of Self - Cool, trendy, wealthy, popular, or desire to be perceived as wealthy, high status, accepted, accomplished, and desired -OR- savvy, responsible, practical.
- Use - I just want it, its the newest, I won't settle for less, saves time, Item serves purpose for which it meets a need.
- How this makes me feel about myself - Example: I MUST be wealthy because I bought this expensive house, car, clothes, vacations, etc. (self-validation). I'm happier, I've earned this, etc.
Make sure what you buy, you can afford and don't give a damn what others think about you.
Source: Motley Fool Answers http://www.fool.com/investing/general/2014/04/15/peculiar-traits-of-rich-people.aspx